brand collaborations – who wins ?
November 28, 2011
if in life there are upgrades and downgrades, then one can’t help but wonder what happens in the world of brands, especially in instances when high-brow brands go mainstream. we’ve had kate moss for topshop, stella mccartney for gap, stella mccartney for adidas, Jill Sander for UNIQLO, Lanvin for H&M, recently Versace for H&M and now we hear rumblings about a possible TOM FORD collaboration with the Swedish label. read on : http://www.timeslive.co.za/lifestyle/2011/11/17/hm-wants-tom-ford-collaboration?
i think it is great for H&M to have such ‘pulling power’ and for consumers who benefit from the liberalisation of ‘top-end’. the question i have is what is in it for the luxury brands ? surely no right thinking person would persue a down-grade strategy unless of course they believe the massification of their brands gives them reach, which gives them volume, which gives them more ka-tching !!! is that really what it comes down to ?
i wonder what WAGS & Housewives of wherever, feel about this ?
Whatever you do this week, put your heart into it…
